Associate Director, Consumer Marketing Operations

Job Description:

• Own end-to-end execution and optimization of email, push, and in-product messaging programs.
• Establish and enforce channel best practices to drive engagement, retention, and conversion.
• Continuously test and optimize targeting, timing, templates, and creative to improve performance across all owned channels.
• Build and maintain robust analytics frameworks to monitor channel effectiveness and guide optimizations.
• Adopt and advocate for channel best practices (e.g., send cadence, segmentation, personalization).
• Scout emerging communication channels (e.g., SMS) for growth opportunities.
• Pilot, test, and scale new channels with a focus on channel fit, compliance, and ROI.
• Stay ahead of changes that could impact deliverability and channel efficacy, including shifts in channel platforms, device OS, privacy policy, and AI-driven filtering.
• Collaborate with cross-functional teams to communicate and implement necessary pivots rapidly.
• Partner closely with Product and Engineering to evolve and maintain a scalable, reliable and AI-enabled MarTech infrastructure.
• Own requirements for automation, personalization, data flows, and reporting across all growth channels.
• Lead rapid identification, troubleshooting, and resolution of platform issues.
• Embed scientific rigor in growth: design experiments, measure results, and apply insights to inform broader channel and growth strategies.
• Foster a data-first, experiment-driven culture within the consumer growth team.
• Work closely with Growth Marketing, Product, Engineering, and Marketing Enablement to align on priorities and deliver impact.
• Proactively communicate risks, opportunities, and results to stakeholders with clarity and actionable insight.
• Guide team members in developing world-class growth operations capabilities and foster a high-performance culture focused on continuous learning and operational excellence.
• Serve as a mentor and subject matter expert across Growth and MarTech operations.

Requirements:

• 8+ years of hands-on experience operating and optimizing multiple owned and emerging marketing channels (email, push, in-product, SMS)
• Proven success in developing channel strategies rooted in analytics, and working cross-functionally with Product and Engineering teams.
• Demonstrated ability to manage and advance MarTech infrastructure to support sophisticated growth initiatives.
• Strong command of campaign analytics and reporting; able to translate complex data into actionable strategies and recommendations.
• Expertise in leveraging AI, experimentation frameworks, and advanced analytics to enhance channel performance and drive innovation.
• Recognized for anticipating channel disruptions (deliverability changes, privacy shifts, platform updates) and rapidly adapting strategies to maintain growth effectiveness.
• Self-motivated, detail-oriented, and comfortable with technical concepts, analytics tools, and marketing automation platforms.
• Excellent team leadership and collaboration skills; able to work with cross-functional partners to achieve alignment and results.
• Proactive communicator who can deliver clear updates on channel performance, risks, and strategic recommendations to stakeholders, including executive leadership.
• Deep curiosity about evolving customer needs, market trends, and new growth technologies and channels.
• Bachelor's degree in Marketing, Business, Data Science, or related field required; advanced degree preferred.

Benefits:

• Full medical, vision, and dental
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
• 12 paid holidays, plus one floating holiday
• Up to 14 weeks of parental leave
• Monthly wellness subsidy
• Work from home reimbursement
• Flexible spending account
• 401(k) retirement savings plan
• Employee stock purchase plan