Demand Generation Manager

<meta><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:18pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:18pt;white-space:pre-wrap;">About the Role</strong></b></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:10.5pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="white-space:pre-wrap;">Logile is looking for a Demand Generation Manager to execute integrated marketing programs that drive awareness, engagement, pipeline, and revenue. Reporting to the Senior Director of Demand Generation, this person will partner closely with Sales, Product Marketing, Customer Marketing, and Marketing Operations to develop and execute campaigns that support growth across target accounts and key market segments.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:10.5pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:18pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="background-color:rgba(0,0,0,0);font-size:18pt;white-space:pre-wrap;">Responsibilities</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgba(0,0,0,0.9);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Execute integrated demand generation campaigns across email, digital, content, webinar, event, ABM, and partner channels.</span></li><li style="color:rgba(0,0,0,0.9);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Support quarterly pipeline goals through the development and execution of targeted marketing programs.</span></li><li style="color:rgba(0,0,0,0.9);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Partner with Sales on account-based marketing initiatives designed to engage strategic accounts and buying groups.</span></li><li style="color:rgba(0,0,0,0.9);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Manage webinar programs, nurture, sponsored programs, and field marketing activities.</span></li><li style="color:rgba(0,0,0,0.9);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Work closely with Product Marketing to activate product launches, industry research, and thought leadership content.</span></li><li style="color:rgba(0,0,0,0.9);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Build and optimize nurture programs that improve engagement and conversion throughout the buyer journey.</span></li><li style="color:rgba(0,0,0,0.9);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Monitor campaign performance and recommend optimizations to improve results.</span></li><li style="color:rgba(0,0,0,0.9);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Collaborate with Marketing Operations to ensure accurate tracking, attribution, lead management, and reporting.</span></li><li style="color:rgba(0,0,0,0.9);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Create campaign reports and performance summaries for marketing leadership and key stakeholders.</span></li><li style="color:rgba(0,0,0,0.9);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Stay informed on industry trends, demand generation best practices, and emerging marketing channels.</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:10.5pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:18pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="background-color:rgba(0,0,0,0);font-size:18pt;white-space:pre-wrap;">Qualifications</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgba(0,0,0,0.9);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">3–5 years of B2B demand generation experience, preferably within SaaS or retail technology organizations.</span></li><li style="color:rgba(0,0,0,0.9);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Experience designing multi-channel marketing campaigns that generate leads, pipeline, and customer engagement.</span></li><li style="color:rgba(0,0,0,0.9);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Experience supporting account-based marketing (ABM) initiatives and sales-focused marketing programs.</span></li><li style="color:rgba(0,0,0,0.9);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Understanding of demand generation fundamentals including lead generation, nurture programs, conversion optimization, and campaign reporting.</span></li><li style="color:rgba(0,0,0,0.9);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Experience working within HubSpot marketing automation platform and other martech tools.</span></li><li style="color:rgba(0,0,0,0.9);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Experience managing webinars, virtual events, field events, executive dinners, and industry conferences.</span></li><li style="color:rgba(0,0,0,0.9);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously.</span></li><li style="color:rgba(0,0,0,0.9);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Analytical mindset with the ability to evaluate campaign performance and recommend improvements.</span></li><li style="color:rgba(0,0,0,0.9);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Strong communication skills and ability to collaborate across marketing and sales teams.</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:10.5pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:18pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="background-color:rgba(0,0,0,0);font-size:18pt;white-space:pre-wrap;">Equal Opportunity Statement</strong></b></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:10.5pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="white-space:pre-wrap;">Logile is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected characteristic.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:10.5pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p>

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