Director of Marketing & Communications - Pre-opening Regent Kuala Lumpur

  • Brand Strategy &
    • Positioning

    • Develop and execute an integrated marketing and communications strategy aligned with Regent brand standards and hotel business objectives

    • Position the hotel as an ultra-luxury lifestyle and hospitality destination within the local and international market

    • Ensure all brand messaging, visual identity, and guest communications consistently reflect Regent’s luxury positioning

    • Protect and enhance the integrity, prestige, and reputation of the Regent brand

  • Marketing Campaigns &
    • Commercial Support

    • Lead development of strategic marketing campaigns to drive awareness, revenue, and market share across Rooms, F&B, Wellness, and Events

    • Collaborate with Revenue, Sales, and Operations teams to support commercial initiatives and business priorities

    • Develop targeted campaigns for luxury leisure, high-net-worth travelers, weddings, wellness, dining, and corporate segments

    • Monitor campaign performance and optimize ROI through data-driven insights

  • Public Relations &
    • Media Management

    • Develop and maintain strong relationships with media, influencers, luxury publications, and key opinion leaders

    • Lead PR strategies, media hosting, interviews, press releases, and brand storytelling initiatives

    • Position the hotel for awards, rankings, and industry recognition

    • Manage crisis communication and reputation management where required

  • Digital Marketing &
    • Social Media

    • Oversee all digital channels including website, social media platforms, online partnerships, and digital advertising

    • Ensure strong digital presence aligned with luxury consumer behavior and travel trends

    • Curate high-quality content, photography, and storytelling that elevate the hotel’s positioning

    • Monitor online reputation, guest reviews, and engagement metrics

  • Content Creation &
    • Storytelling

    • Develop compelling brand narratives that highlight the property’s design, experiences, wellness, culinary offerings, and destination connection

    • Ensure all content reflects sophistication, authenticity, and emotional engagement

    • Lead creation of luxury visual assets, campaigns, editorials, and guest-facing communications

    • Collaborate with creative agencies, photographers, videographers, and designers

  • Events, Partnerships &
    • Activations

    • Curate luxury brand partnerships, collaborations, and experiential activations

    • Support high-profile events, launches, and cultural or lifestyle experiences that strengthen brand visibility

    • Work with luxury brands, artists, designers, and influencers to enhance positioning and guest engagement

  • Budget &
    • Performance Management

    • Develop and manage the Marketing &
      • Communications budget

    • Ensure effective allocation of resources across campaigns, partnerships, PR, and digital platforms

    • Track performance metrics, ROI, and market impact of all initiatives

    • Prepare reports and strategic insights for hotel leadership and ownership

  • Leadership &
    • Team Development

    • Lead, mentor, and inspire the Marketing &
      • Communications team

    • Foster creativity, innovation, collaboration, and brand exce
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