Director of Sales - Grocery & Drug

June 8, 2026

About Us Have you ever wondered why we rely on harmful chemicals and artificial ingredients to maintain our body’s health? We have. After years of battling on-and-off tonsillitis, our founder Carly Stein finally found relief in an ingredient called propolis: a combination of tree and plant resin created by bees to protect the hive. We aren’t just creating cleaner alternatives to the traditional medicine cabinet; we’re creating all-around cleaner products. Period. We merge modern science with natural medicine to prove that clean medicine can actually work. We believe that today’s most common health problems can be solved with better-for-you ingredients found right in nature. We source the highest-quality, humane ingredients, and we never water them down with artificial extras. We care about the world around us and the people in it. It’s what drives our entire brand. We don’t just care because it’s cool; it's our genuine belief that our products empower you to take your health into your own hands. We’re all better human beings when we feel our best, right? About the Role Beekeepers Naturals is looking for a driven and adaptable Director of Sales - Grocery and Drug to join our Sales Team. We're seeking a strategic and results-driven leader to spearhead our sales efforts and drive growth across the U.S. Conventional Grocery channel for one of the fastest growing better-for-you wellness brands in the CPG space. As Director of Retail Sales, Grocery, you'll be instrumental in developing and executing channel-specific sales strategies, cultivating key customer and distributor relationships, and leading a high-performing sales team to success. The ideal candidate has 5+ years of relevant experience with a proven track record in sales leadership, preferably within the wellness or CPG industry and ideally with direct experience selling into the grocery channel. You'll need to excel in building and managing a sales pipeline, navigating distributor relationships, analyzing market trends, and driving revenue growth. Experience in developing and implementing sales processes, along with strong negotiation and communication skills, are essential. As part of our innovative team, you'll have the opportunity to shape the future of wellness by bringing our clean, effective products to market. If you thrive in a fast-paced, start-up environment, have a passion for driving results, and are ready to make a meaningful impact, we want to hear from you! We're reinventing the medicine cabinet by creating clean, effective products powered by the beehive and backed by science. You can help us do it. Key Duties & Responsibilities <ul> <li>Responsible for managing key U.S. accounts across the Conventional Grocery channel (ex: Kroger, Albertsons/Safeway, Publix, Ahold Delhaize, HEB, Wegmans).</li> <li>Responsible for managing key U.S. accounts across theDrug channel (ex: CVS, Walgreens).</li> <li>Strategic alignment and development of the overall channel strategies with both the sales team and the overall leadership team.</li> <li>Establishing and building strong relationships with existing national and regional grocery retailers (both corporate leadership and field-based management), distributors (UNFI, KeHE) and prospective retail outlets nationally.</li> <li>Aid in the negotiation of contracts with key accounts, understanding key account needs/requirements.</li> <li>Accountability of Channel P&L management and trade budget.</li> <li>Provide detailed and accurate revenue forecasting, demand planning, and distribution mapping.</li> <li>Evaluating sales promotional/trade spending and effectively tracking ROI.</li> <li>Expand relationships with existing accounts through continuously proposing solutions that align with their objectives.</li> <li>Providing leadership, direction and support to a team of entry level sales associates and field-based brand advocates.</li> <li>Guide direct reports in managing customer/distributor expectations.</li> <li>Collaborating with senior executives to establish sales goals for the region through market analysis, creation of a strategic 90-day plan and fearless execution.</li> <li>Contribute to a high level of customer satisfaction.</li> <li>Create weekly and monthly internal reports with sales and financial data.</li> <li>Exceeding monthly sales goals and achieving quarterly Key Performance Metrics.</li> <li>Monitor customer, market and competitor activity and provide feedback to the company leadership team and other company functions.</li> <li>Planning and attending trade shows, trade events, exhibitions, conferences and major sales events (e.g., Natural Products Expo West, ECRM, category reviews).</li> <li>Working closely with retail marketing developing retailer-specific support and launch plans.</li> <li>Additional responsibilities include forecast analysis, promotional execution, effective communication of SOP's, and strong category management analysis to further support and grow distribution optimization.</li> <li>Embodying the "Beekeeper's Naturals DNA" by championing the Beekeeper's Naturals brand and contributing to a successful and inspiring team culture that encourages personal and professional growth.</li> <li>Accountabilities: Achieve both organization and assigned regional and channel objectives for sales, profits, volume and other strategic goals. </li> </ul> Job Requirements <ul> <li>Minimum of 5+ years of progressive sales experience, preferably in the consumer packaged goods (CPG) or wellness space (or related fields).</li> <li>Experience selling into grocery retailers such as Kroger, Albertsons, Publix, HEB, and Wegmans would be beneficial, along with experience managing distributor relationships with UNFI and/or KeHE.</li> <li>Experience selling into drug retailers such as CVS and Walgreens.</li> <li>Proven track record of successful leadership and management of sales teams.</li> <li>In-depth understanding of the wellness industry, including market trends, competitive landscape, and consumer preferences preferred.</li> <li>Experience managing key accounts, with a focus on building strong relationships with key stakeholders (including buyers, category managers, and distributor reps).</li> <li>Proficiency in negotiating contracts, pricing agreements, and promotional programs.</li> <li>Ability to provide detailed revenue forecasting, demand planning, and distribution mapping.</li> <li>Strong analytical skills with the ability to evaluate data effectively, including syndicated data (SPINS, IRI/Circana, or Nielsen).</li> <li>Have demonstrated strong communication skills, both written and verbal.</li> <li>Proficiency in Microsoft Office Suite, Netsuite, and advanced Excel skills.</li> <li>Ability to excel in a fast-paced, start-up environment.</li> <li>Self-motivated and comfortable taking initiative with minimal direction.</li> <li>Extremely well-organized, able to prioritize multiple ongoing tasks.</li> <li>Willingness to travel as needed to attend trade shows, exhibitions etc.</li> <li>Demonstrated ability to work effectively in a remote environment as this role will require working from home. </li> </ul> Location, Comp & Benefits <ul> <li>This is a full-time, permanent position</li> <li>This is a remote role based in the US</li> <li>Company sponsored 401k plan</li> <li>Reporting into the Associate Vice President, Retail</li> <li>Health benefits provided</li> <li>Unlimited Vacation</li> <li>Access to company stock option plan after 6 months </li> </ul> As an equal opportunity employer, Beekeepers' Naturals is authentically committed to fostering a diverse and inclusive workplace. We sincerely believe all applicants, employees, vendors and community members deserve to experience, as a basic and fundamental human right, a genuine sense of belonging and acceptance, so they can both realize their greatest potential and also because, simply put, it's the right thing to do.

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