DIRECTOR OF YOUTUBE STRATEGY (REMOTE) - GRAY MEDIA Group

May 21, 2026

Other Jobs To Apply

No other job posts for this day.

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:
Comprehensive Medical(Rx), Dental, and Vision Coverage
Health Savings Account with Company contributions
Flexible Spending Account
Employer-paid life and disability benefits
Paid parental leave benefits
Adoption and Surrogacy Benefits
401(k) Plan, including matching and profit-sharing contributions
Employee Assistance Program
Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
Paid Time Off, including Relocation PTO
Focus on Caring

Salary/Wage:

$100,000 - $120,000/yr

Shift and Schedule:

Mon. - Fri. (or at Manager's Discretion)

Job Type:

Full-Time

_______________________

Job Summary/Description:

Gray Media is seeking an innovative and results-driven Director of YouTube Strategy to lead YouTube content initiatives across local television stations in 115+ markets. This strategic leadership role will be responsible for developing and executing comprehensive plans to significantly increase audience engagement, subscriber base, and maximize revenue opportunities on the platform. The ideal candidate will combine deep knowledge of YouTube's platform, algorithms, and best practices with a passion for local news and storytelling.

Duties/Responsibilities include, but are not limited to:
Strategic Planning & Execution: Develop and implement a comprehensive YouTube strategy across all local stations to drive audience growth, engagement, and revenue generation
Content Strategy: Create content frameworks that optimize local news, investigative reports, weather coverage, and community stories for YouTube's platform and algorithm
Revenue Development: Identify and execute monetization opportunities, including advertising revenue, sponsorships, and other revenue streams specific to YouTube
Audience Growth: Design and implement strategies to grow subscribers, increase watch time, and expand reach across key demographics
Platform Expertise: Stay current on YouTube algorithm changes, platform features, and best practices; provide training and guidance to station teams
Performance Analytics: Monitor, analyze, and report on key performance metrics; use data insights to optimize content strategy and drive continuous improvement
Cross-Functional Leadership: Collaborate with news directors, digital teams, sales departments, and station management to align YouTube strategy with broader organizational goals
Team Development: Mentor and train station personnel on YouTube best practices, SEO optimization, thumbnail creation, and audience engagement tactics
Competitive Analysis: Monitor competitor activity and industry trends to maintain a competitive advantage in the local news YouTube landscape

Qualifications/Requirements:
Bachelor's degree in Communications, Journalism, Marketing, Digital Media, or related field
5+ years of experience in digital content strategy, with at least 3 years focused specifically on YouTube platform management
Proven track record of growing YouTube channels and increasing audience engagement and revenue
Deep understanding of YouTube analytics, SEO, algorithm optimization, and platform best practices
Experience with local news, broadcast journalism, or media organizations strongly preferred
Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
Excellent communication and presentation skills with the ability to influence stakeholders at all levels
Demonstrated leadership experience

Back to blog

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...