Head of Programme Management

Department: Loyalty Our Company Promise We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Job Description: Job Summary Ready to help grow one of Southwest’s most impactful revenue programs? As an Associate Co‑Brand Acquisitions Program Manager, you will support the execution of acquisition strategies across digital and direct marketing channels to drive new credit card accounts. You will partner closely with Marketing, Digital, and Technology Teams, along with external banking partners, to implement campaigns, optimize channel performance, and contribute to high‑visibility initiatives.

This role focuses on coordinating tactics, analyzing performance, and delivering clear reporting and insights to Leadership. Your contributions will support a multi‑billion‑dollar program and help expand customer reach and engagement across key acquisition channels. Due to the nature of this role, you would be required to work from our Dallas, TX headquarters facility during business hours.

S. required and no current or future work authorization sponsorship available. We’re committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics.

Responsibilities Oversee marketing channel and campaign strategy for credit card acquisitions, delivered via key online/digital channels, or other channels such as airport, call center, and direct mail Lead creative briefings for 360-campaigns and testing initiatives, delivering strategic business goals, campaign KPIs and relevant legal and partner guidance to creative teams in a clear and concise manner Work with analytics partners, monitor and report on campaign or channel KPIs and digital metrics to inform strategies, including site and page traffic, click-through rates, conversion rates, overall funnel analyses, and digital optimization efforts to increase credit card applications Determine and oversee requests for analytics, customer insights, testing, and competitive tactics to suggest innovative opportunities to leaders for review, input and execution, driving to higher response, application rates and other KPIs Build relationships with Team members at Southwest and issuing bank partners in order to inspire, influence, collaborate, and gain alignment to exceed product acquisition goals Communicate channel status and campaign results regularly, or via structured presentations to senior marketing leaders, telling a compelling and relevant story with a well-thought-out point of view, recommendations, poise, and confidence Lead strategic acquisition initiatives, in collaboration with internal and external partners, to deliver incremental credit card applications and acquisitions Partner with Financial Planning Teams to prepare financial business cases, develop forecasts and monitor progress Construct own hypotheses to problem solve, applying ingenuity and creativity May perform other job duties as directed by Employee’s Leaders Knowledge, Skills, & Abilities Knowledge of acquisition and channel marketing, including online/digital channels such as desktop and mobile marketing, website/ecommerce, social media, as well as direct mail, and/or email marketing Knowledge of product marketing and marketing strategy Knowledge of financial services and/or the credit card industry Skilled in developing business cases and building a marketing/strategic plan Skilled in partner management and relationship-building Skilled in communicating effectively by listening intently, questioning appropriately, and articulating clearly in both written and verbal formats Skilled in strategic thinking with the ability to see the big picture Skilled in analytics and problem-solving with a focus on KPI and performance management Ability to gain commitment to shared goals with peers, team, external partner and Marketing department Ability to demonstrate high emotional intelligence in various situations dealing with both internal and external resources Education Required: High School Diploma or GED Experience Intermediate level experience, fully functioning broad knowledge in: Consumer acquisition marketing Channel marketing Digital product marketing, to include online, email and/or direct mail Licensing/Certification N/A Physical Abilities Ability to perform work duties from [limited space work station/desk/office area] for extended periods of time Ability to communicate and interact with others in the Englis