[Remote] Senior Manager, Growth Marketing & Outreach

Note The job is a remote job and is open to candidates in USA. CodePath is reprogramming higher education to create the first generation of AI-native engineers, CTOs, and founders. The Senior Manager of Growth Marketing & Outreach will lead the execution of outreach and campaign operations, promoting courses and driving enrollment through digital outreach and engagement strategies. Responsibilities Own digital outreach to faculty, career centers, and academic champions at scale, using HubSpot automation, AI-assisted personalization, and segmented sequences across CodePath’s national contacts Execute semester outreach cycles end to end segment contacts by school, department, prior engagement, and course relevance; build and launch sequences; monitor response rates; iterate Manage email and SMS lifecycle campaigns for the admitted-to-enrolled conversion window; test timing, message, and channel to improve show rates and reduce the 32% drop-off between admission and enrollment Run re-enrollment outreach through cohort analyses of eligible students and build targeted sequences to bring them back to complete recommended course sequences that optimize job success Coordinate national virtual info sessions scheduling, facilitation, follow-up sequences, and conversion tracking Collaborate with student communications to maintain consistent voice and messaging across all outreach channels Track campaign performance, open rates, and conversion data; surface optimization opportunities and flag issues to the Director Grow and maintain the champion network faculty advocates, student champions, and national student org relationships (ColorStack, NSBE, SHPE, etc.) Skills 2-4 years running high-volume email or outbound campaigns Built HubSpot (or equivalent) sequences from scratch Think about timing, segmentation, and personalization, not just send volume Build workflows that don't require constant manual intervention Comfortable with automation, conditional logic, and CRM hygiene Leave things cleaner than you found them Obsess over open rates, click rates, and conversion data and use them to iterate Don't need a data analyst to interpret your own results Use AI tools in your day-to-day work, for personalization, copy iteration, sequence optimization, or research Curious about what's possible and not waiting to be told Write outreach copy that gets responses Can adjust tone and message across faculty, students, and institutional partners without losing the thread EdTech, enrollment marketing, or higher education outreach background Experience with university audiences faculty, department chairs, career center staff, academic advisors Familiarity with national student organizations (ColorStack, NSBE, SHPE, etc.) and how partner outreach works HubSpot certification or deep hands-on experience building sequences and workflows Commitment to CodePath's mission to advance economic mobility through education Benefits 100% remote position—work from anywhere in the U.S.! Medical, dental, and vision insurance (90% employer-covered for employees and dependents) Employer-funded healthcare reimbursement FSAs Employee Assistance Program 401(k) Employer-paid life & disability insurance Identity theft protection Generous PTO Paid holidays 10 weeks of fully paid parental leave Annual year-end company closure (Dec 24 – Jan 2) $1,000 annual professional development stipend Home office setup support CodePath is a qualifying employer for Public Service Loan Forgiveness (PSLF), helping employees manage student loan debt Pet wellness plans Legal services Home/auto insurance discounts Exclusive marketplace savings Company Overview CodePath is a nonprofit increasing diversity in tech by transforming CS college education. It was founded in 2015, and is headquartered in San Francisco, California, USA, with a workforce of 11-50 employees. Its website is https//codepath.org.