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Senior Copywriter, Performance Creative (Remote)

June 26, 2026

<meta><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="white-space:pre-wrap;">Forbes Advisor</strong></b><span style="white-space:pre-wrap;"> is hiring a Senior Copywriter to own the performance-driven copy that turns ad clicks into customers across our highest-spend categories. This is a direct-response writer's role focused on the copy that does the persuasion work after the ad: advertorials, video sales letter (VSL) scripts, quizzes, and journeys. The role also contributes to customer-lifecycle copy (long-form sales emails, nurture flows, and re-engagement campaigns).</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="white-space:pre-wrap;">This role reports into the VP Creative and will partner with Creative Leads (who concept and direct the upstream ad creative) and with Paid Social and Native Buyers (who direct the spend). Your work will sit behind significant paid spend across Debt Relief, Pet Insurance, Weight Loss Medications, Credit Cards, LLC Formations, and other categories as the portfolio expands.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="white-space:pre-wrap;">The successful candidate is fluent in the modern direct-response canon, comfortable in regulated categories, and writes at performance-marketing pace without sacrificing craft. You bring both an editorial voice and a conversion instinct. You are comfortable in a start-up style environment, a self-starter with an aptitude for problem-solving, and a strong collaborator across Creative, Buying, and Strategy.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><u><b><strong style="text-decoration:underline;white-space:pre-wrap;">Responsibilities: </strong></b></u></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Write long-form copy across the Forbes-owned customer journeys, including advertorials, landing pages, in-funnel page copy, and on-page persuasion.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Script Video Sales Letters (VSLs) for paid social, native, and YouTube placements, particularly in Weight Loss, Debt Relief, Pet Insurance and other direct-response heavy categories.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Own customer-lifecycle email copy across Forbes-owned journeys: long-form sales emails, autoresponder sequences, nurture flows, and re-engagement campaigns.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Maintain need-state and message coherence from ad to advertorial to landing page to handoff, ensuring the customer journey reads as one continuous piece of persuasion.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Work fluently inside compliance rails keeping persuasion and compliance aligned rather than in tension.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Collaborate with vertical General Managers, Customer Insights, and Data partners to ground copy in real consumer triggers and performance read-outs.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Ship multiple drafts a week and iterate from data, not opinion.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Provide regular updates on copy performance and craft initiatives to the Creative leadership team.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Occasionally partner with Creative Leads on ad copy, contributing hooks, angles, and headline systems where they sharpen the journey.</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><u><b><strong style="text-decoration:underline;white-space:pre-wrap;">Requirements:</strong></b></u></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">7+ years of long-form direct-response copywriting experience in performance-driven environments (DTC, supplement, FinServ DR, health DR, or comparable).</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Portfolio of advertorials, VSLs, sales pages, or long-form sales emails with clear performance attribution. We want to read the actual work and hear the actual results.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Mastery of long-form persuasion architecture: hook craft, story, mechanism, proof, transition, and CTA. Working command of the modern direct-response canon.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><b><strong style="white-space:pre-wrap;">AI-augmented writing fluency.</strong></b><span style="white-space:pre-wrap;"> Regular use of LLMs (Claude, ChatGPT, or similar) for research, drafting, iteration, and structured prompting across long-form formats. We're a human-led shop that uses AI to accelerate output without diluting craft, and you'll be expected to operate that way from day one. You can articulate where AI sharpens long-form persuasion and where it weakens it.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Editorial voice fluency. You can write in the register of an article, not a sales letter dressed in article clothes.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Demonstrated email and CRM copywriting experience: long-form sales emails, autoresponder sequences, and nurture flows. Portfolio should include email work alongside long-form direct-response samples.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Demonstrated speed and volume in performance marketing environments. Comfortable shipping multiple drafts a week and iterating from data.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Comfort working inside compliance rails (FDA-style health claims, FinServ regulatory language, brand guardrails).</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Strong collaboration skills across Creative, Buying, vertical GMs, Editorial, and Brand.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Self-starter with an entrepreneurial mindset, comfortable in a start-up style operating environment.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Excellent communication and organizational skills.</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><u><b><strong style="text-decoration:underline;white-space:pre-wrap;">Strong Pulses:</strong></b></u></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Direct experience with GLP-1, weight loss, debt relief, insurance, or comparable regulated direct-response categories.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Quiz funnel and branching-narrative copy experience.</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Familiarity with the publisher and native-ad ecosystem (Outbrain, Taboola, sponsored content).</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Comfort reading performance dashboards (Looker, Tableau, in-platform reporting).</span></li><li style="font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="white-space:pre-wrap;">Experience building reusable AI workflows for copy production: templates, Claude Projects or custom GPTs, prompt libraries, or agentic tooling that compounds output without diluting craft.</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="white-space:pre-wrap;">Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="white-space:pre-wrap;">This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="white-space:pre-wrap;">#LI-REMOTE #LI-NM1</span></p>