Senior Manager, ABM – Integrated Campaigns

Job Description:

  • Own ABM from the ground up: 1:1 programs for your most strategic targets, 1:few cluster plays for high-potential segments, and scaled 1:many motions where volume matters.
  • Work shoulder-to-shoulder with Sales and Sales Ops to define which accounts matter most, how they're tiered, and what a coordinated go-after looks like.
  • Map buying groups, identify the stakeholders who matter, and build engagement sequences that speak to each of them differently.
  • Turn account intelligence (intent signals, firmographic data, behavioral triggers) into personalization campaigns.
  • Build vertical-specific ABM plays for high-priority industries like Financial Services, Healthcare, Manufacturing, etc where buying dynamics, compliance mandates, and threat profiles differ materially.
  • Build reusable ABM playbooks and campaign blueprints to scale the programs.
  • Measure what moves: account penetration, pipeline influence, deal velocity, expansion signals.
  • Own the full campaign calendar including, planning infrastructure, cross-functional briefs, timelines, and keeping everyone on the same page.
  • Build campaign strategies from the segment up: who we're going after, why now, what message, which channels, what we need to see to call it working.
  • Connect every campaign back to an ABM motion or sales play so the buyer experience feels cohesive, not random.
  • Spot whitespace. If there's a segment or vertical we should be in but aren't, you'll find it and make the case.
  • Build and launch campaigns yourself in HubSpot: workflows, nurture journeys, landing pages, email sequences, the whole thing.
  • Run paid media, retargeting, social, content syndication, webinars, and event programs in a coordinated way, not in silos.
  • A/B test constantly. Iterate weekly. Don't wait for the quarterly review to fix what isn't working.
  • Keep your finger on the analytics, dashboards, intent data, pipeline reports and translate what you see into clear recommendations for leadership.
  • Partner with Sales Enablement on the materials and outreach sequences that sit alongside your campaigns.
  • Own budget allocation, vendor, contractors and channels with a clear ROI lens.

Requirements:

  • 6–8 years in B2B marketing with a serious track record in ABM and integrated campaign leadership.
  • Prior experience in a cybersecurity company or marketing to security and IT buyers is a plus.
  • Experience running executive engagement programs targeting CISOs: roundtables, private dinners, advisory boards, or EBC programs.
  • Deep understanding of enterprise security buying groups, including CISO, VP Security, Security Architect, IT Director, and Procurement personas and the complex, compliance-driven evaluation cycles common in cybersecurity procurement.
  • Proficiency in Salesforce, HubSpot and major ABM platforms.
  • You've built campaigns in them, not just reported from them.
  • Analytically rigorous: You are deeply data-driven, comfortable in SQL, attribution measurement, building dashboards, defining metrics, and making decisions based on data.
  • Thrives in ambiguity: You operate independently with urgency and ownership in fast-paced, early-stage environments where processes are still being defined.
  • Ability to travel up <10% as business needs require

Benefits:

  • flexible PTO
  • health insurance plans (medical, dental, vision)
  • monthly stipend for phone and internet
  • 401k
  • flexible spending account
  • home office stipend when joining
  • access to frontier AI models
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