Senior Principal, Marketing Strategic Finance – Analytics

Job Description:

  • Support strategy discussions on spend allocation & pacing between Finance and Marketing leadership
  • Partner with Financial Operations to track Marketing media and production budgets in order to inform strategic allocations
  • Establish KPI framework for marketing channels and campaigns. Set and monitor KPI targets, OKRs, and efficiency goals
  • Develop ROI calculation methodologies with DS and Research, and lead holistic campaign reviews - accounting for qualitative and quantitative impacts
  • Support weekly reporting needs from Marketing and Hosting orgs as well as quarterly campaign performance reviews
  • Conduct deep dives into business trends and drivers of variance. Independently lead data extraction, analysis, visualization, and presentation.
  • Partner with Marketing, Product Marketing and Hosting leadership to develop strategy and support business performance

Requirements:

  • 15+ years of relevant business and analytics experience
  • Technical experience: financial analysis and modeling skills, SQL experience preferred
  • Ability to work and influence cross-functionally
  • Strong communication skills with audiences at various analytical levels
  • Advanced presentation skills (Google Docs, Keynote, Excel) and grasp of current social networking systems.

Benefits:

  • This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.
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