Temporary Contractor – Meta Ads, Google Ads & Tracking Setup Specialist (Telehealth)
# Temporary Contractor – Meta Ads, Google Ads & Tracking Setup Specialist (Telehealth)
## Overview
Vytora Health is seeking an experienced digital marketing contractor to set up and configure our advertising and tracking infrastructure. This is a short-term project-based engagement, not a full-time or ongoing position.
The ideal candidate has experience working with direct-to-consumer (DTC) healthcare or telehealth companies. Experience with GLP-1, weight loss, wellness, or pharmaceutical marketing is strongly preferred.
## Project Scope
The selected contractor will be responsible for:
##Meta Advertising Setup
* Create and properly configure Meta Business Manager
* Set up Facebook and Instagram advertising accounts
* Configure user permissions and security settings
* Verify business assets and domains
* Set up custom conversions and events
* Configure event prioritization for iOS tracking
### Google Advertising Setup
* Create and configure Google Ads account
* Configure conversion tracking and attribution settings
### Tracking & Analytics Implementation
* Install and configure Meta Pixel on our website
* Implement Conversion API (CAPI) if appropriate
* Configure standard and custom conversion events
* Verify tracking accuracy across all platforms
* Test event firing and conversion reporting
* Create tracking for:
* Purchases/checkouts
* Other key funnel events
### Deliverables
* Fully functioning Meta advertising infrastructure
* Fully functioning Google advertising infrastructure
* Pixel and tracking implementation verified
* Documentation of account access and configuration
* Walkthrough call explaining setup and tracking architecture
## Preferred Experience
Applicants should have:
* Prior experience setting up Meta advertising accounts
* Prior experience setting up Google Ads and GA4
* Experience with Meta Pixel and Conversion API
* Experience with Google Tag Manager
* Experience with direct-to-consumer healthcare brands
* Experience with telehealth companies
* Experience with GLP-1, weight loss, wellness, or pharmaceutical marketing (preferred)
* Ability to provide examples of previous work
## Engagement Details
* Temporary contractor position
* Project-based engagement
* Remote work
* Immediate start preferred
## To Apply
Please include:
1. Relevant experience with Meta Ads and Google Ads setup
2. Experience in telehealth or healthcare marketing
3. Experience with GLP-1 or weight loss brands (if applicable)
4. Examples of similar projects completed
5. Estimated project fee
6. Estimated timeline for completion
We are looking for someone who can get our advertising and tracking infrastructure properly configured so we can begin scaling paid acquisition efficiently and accurately measure results.
