Vice President, Global Brand Experience

About the position

The Vice President, Global Brand Experience is responsible for defining and delivering a globally consistent, compelling omnichannel brand experience with a strong focus on Direct-to-Consumer (retail and digital). This leader will elevate our global brand positioning through innovative store design, best-in-class visual merchandising, and powerful product storytelling across all markets and store formats. You will shape how consumers experience our brand - from windows and flagships to digital touchpoints - ensuring we show up as a true lifestyle destination wherever we operate. Reporting to the CMO, this leader will blend creativity with operational rigor, driving brand elevation, DTC productivity, and sustainable revenue growth at scale.

Responsibilities

  • Develop and oversee a globally consistent and compelling omnichannel brand experience across physical and digital channels.
  • Lead the evolution of store design concepts, layouts, and fixtures to elevate brand expression and improve store productivity.
  • Define and drive a global visual merchandising strategy that amplifies “big ideas,” strengthens category storytelling, and reinforces lifestyle positioning.
  • Champion best-in-class VM execution across key markets, cities, and store formats — including flagship and high-visibility environments.
  • Partner upstream with Merchandising and cross-functional teams to ensure brand experience is embedded throughout the go-to-market process.
  • Extend brand principles across select wholesale environments to ensure consistent and elevated presentation beyond owned channels.
  • Build strong global alignment across regional teams to deliver consistent execution at scale.
  • Manage external vendors and agency partners to ensure quality, innovation, and operational excellence.

Requirements

  • Proven experience developing global brand positioning and visual merchandising strategies and guidelines.
  • Demonstrated success elevating brand perception and improving store productivity through innovative store design, layouts, and fixtures.
  • Deep omnichannel expertise across retail and digital environments.
  • Strong cross-functional leadership with the ability to influence diverse global stakeholders.
  • Track record of driving consistent execution at scale across multiple markets and store formats.
  • Global vendor management experience.
  • Strong product storytelling capability.
  • Deep understanding of product, consumer insights, and market trends.
  • High retail acuity and strong commercial acumen.

Nice-to-haves

  • Experience in retail apparel preferred.
  • Background in merchandising, product, design, retail marketing or digital visual merchandising is a plus.

Benefits

  • incentive plans
  • 401(k) matching
  • paid leave
  • health insurance
  • product discounts
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